LINEAR MODEL

In a linear attribution model, the value of the generated sale is attributed to each touch point of the customer journey.

The_Linear_Model_300x252 

 

For example: Saturday afternoon, Jessica checks her Facebook profile and clicks on a Facebook sponsored Ads from Ehandel Partner. Sunday morning, she clicks on a newsletter that she just received from Ehandel Partner. Later that day, she looks at her favorite site and clicks on an affiliate text banner ads from Ehandel Partner. 3 days later, Jessica searches on Bing and clicks on a text ad from Ehandel Partner and ends up buying.

 In a linear attribution model and if we take our example, the value of the conversion will be divided between Facebook, E-mail, Affiliate and Bing. So if the value of the sale is 100€, each of the listed partner will be allocated a value of 25€.