FIRST CLICK

The first click attribution model in Google Analytics allocates all conversions to the first touch point.

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For example: Monday morning, John looks on Google and clicks on a Google Adwords text ads from Ehandel Partner. Later that day, he checks his Facebook profile and clicks on a Facebook sponsored Ads from Ehandel Partner. The next day, John receives a newsletter from Ehandel Partner and decides to buy after he has clicked on one of the element of the newsletter.

In a first click attribution model and if we take our example, the conversion will be allocated to Google Adwords. So if the order value is 100€, these 100€ will be allocated to Google Adwords.