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Google Trusted Stores: Gain your customers ‘confidence

More than ever your customers want to be sure before handling with you that they are going to get a great customer service, on-time delivery and free purchase protection. Google Trusted Stores can help you gaining your customers’ confidence.


Google Trusted Stores helps you wining the trust of new shoppers

Google Trusted Stores is a free certification program that monitor the user experience on your site and define how great the shopping experience is for your customers. In order to use GTS, you will have to be qualified – here is the link to do so As soon as your company is qualified, you will receive a badge to be displayed on your website. Google will then offer free purchase protection ( to your customers after making a purchase on your site and up to a value of $1,000.


New Google Trusted Stores badge showing seller ratings and purchase protection

It´s easy to apply to become a Trusted Store. You only need to create an account and add two snippets of code to your website. You are also now able to specify a custom position for the Trusted Stores badge on your site and display it on HTTPS pages.


Collect reviews through Google Trusted Stores and earn seller ratings

Google Trusted Stores will also collect the reviews from your customers. This will help you to qualify for seller ratings, which will show on your text ads from Google AdWords and from Google Shopping. These reviews will both help your customers by providing information and your company by giving you a free way to earn ratings.

You can also make your AdWords ads more relevant for users by showing your Google Trusted Stores status through a review extension ( As the review extension appears on a separate line in your AdWords text ads, this may contribute to a higher click through rate.


Google Trusted Stores is a plus for your business

GTS is already available in the UK, Germany, France, Australia and Japan and many merchants have already become Trusted Stores. It is easy to set-up and it is free so go for it and boost your shopper confidence.

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